Video: Purity Ring - "Lofticries"

Purity Ring returns to support another song from their excellent record Shrines, with a visual for "Lofticries." Since this duo has hit the indie spotlight, their blend of electronic, pop, and even some hip hop elements have resonated so well with audiences, so it is only fitting they release a video to keep you intrigued further. In it, the characters keep encountering some odd and surreal situations. Directed by AG Rojas, watch below to see what happens.



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