Why Music Blogging STILL Matters in 2013

Why Music Blogging Still Matters

Last week I had some time to sit around and ponder a few things about not only my music blog, but music blogging in general. If you are an avid reader of the site or a random glancer (not a word, but I'm using it), you might of noticed my post count went down big time. Well, on top of being sick and not feeling like sitting at the computer, I was wondering the actual value I was bringing to readers. I guess I was feeling sort of like a robot just posting a song and feeling like it was a waste. Yet as I continued to think about my experiences as a music blogger and some of the cool shit I was sent or discovered, it made me realize not only the value of my blog, but the importance of music blogging in 2013 and that it indeed still matters.

When I began my music endeavors via Oh So Fresh Music in 2010, music blogging was probably reaching a new level and I didn't even realize how many were truly out there. I thought I had this brilliant idea that maybe a handful were doing -- boy was I completely fucking wrong. As I continued over the last 2.5 years, music blogging kept exponentially growing, making me wonder if this mass amount of new bloggers would kill the vibe. (Blogger, don't kill my vibe!). I mean all of us were the purveyors of new music and now there are a million of us, what the fuck. Yet, this influx hasn't really hindered anything, and to me music blogging is just as important as it was when I started.

I think one of the easiest ways to tell why music blogging still matters is the fact that so many new ones are popping up on a weekly basis. If no one gave two shits about music blogs, people would not be willing to devote much time and energy starting one and sharing music. I mean it's true, some people might still start one to just share music they like and have friends see it, but if you take account of how many are out there, it has to be important in some way. Hell let's take a look at Hype Machine (Still waiting to be accepted ya jerks, I kid I kid) they have over 880 blogs listed, and they do not even accept probably half of the ones out there. Like that is ridiculous.

Yet, with all those many might argue that having so many blogs is a negative aspect and is killing the whole market. At first, I was tending to agree but the more I think about it, I find it to be quite the opposite. Before music blogs we consumed most of our music knowledge from major sites or magazines that had their own webpages, which is great and all but so much music could easily be missed. Since the Internet has become such valuable resource for music and with the vast amount of blogs, it is much easier to discover music that might have previously gone virtually unnoticed. That huge number of music bloggers just means more coverage, and sure there will be overlap between blogs, but that only helps push some popular stuff further on people's radars.On top of that I have seen many artists/bands become something because of popular bloggers or helped get them a fan base, which then led to record deals or huge tours that sold out.

I also find that labels, artists, bands, and PR people still find a huge value in music bloggers. Since 2010 I have continued to see brand new songs from growing bands and some who have made it pretty big, premiere songs on blogs. No longer is a site like Spin or Paste become the only way to find brand new never before heard songs, as popular bloggers have become the go to source. I think if music blogs didn't matter as much, you wouldn't be seeing PR people or bands offering/looking to be premiered via a blogger.

The times have certainly changed in the last few years and while there is an influx of music bloggers out there, we are indeed STILL relevant in 2013 and so far I do not see that slowing down. What do you guys think?


Hi Todd, I agree with your arguments and I can relate with most of them. As for the Hype Machine part, I got listed a little less than 5 months after I started my blog. The key basically was that HM is looking for blogs that bring a unique side to the already populated list of blogs they have. Nowadays most blogs and a lot of the ones listed end up posting the same thing (overlap) and to add more like those does not actually aggregate value to the list. I'm not saying you should change the style of your blog but for example if you see my blog's feed on HM it's either songs that I've been the first to post and therefore first on HM or others with few Hearts because they haven't gotten much exposure yet.

Hope this sheds some light and keep up the good work, from a fellow music blogger to another, thanks. I'm a fan and have been for some time now.




Thanks a lot for posting this.
And never forget how to have fun in discovering new music.

All the best from Vienna,

Good article, I started around the same time as you and agree with this a lot. I think the main thing that's missing from when we started was the community aspect between blogs and the characters of each blog. Lots of the blogs that were just lists of download links had a lot more character then than the blogs now that write full essays.

I agree with you and it’s up to us writers to make our blogs interesting, filtering out the music that we love so our followers can get the best possible recommendations. Music blogging also give the possibility for genre-specific discoveries or very personal views on music. Major sites are boring, impersonal and write mostly about the same stuff. If you find a track on Pitchfork it will only take minutes before it's up on Stereogum or Paste. I love following other blogs with tastes that match mine or with tasted that’s far from mine but where I can learn about other genres. I recently wrote a couple of lines about my views on blogging:

Thanks guys for reading an all your points. Some valid thoughts here!

@yaqui very true about hype, I think what ends up discouraging is a lot of unattractive blogs, ones that are no longer writing, and actually the majority are overlapping all the time. But I could care less at this point, having fun and sharing good music has always been the best aspect.

I agree on most accounts. Our business has become very over-saturated. We started WayUpHere as a normal blog but quickly realized this crowded market and wanted to create something unique, like we have now. Our site has the unique aspect of giving quality control back to the users, rather than bloggers or labels. So it's interesting to see which songs float to the top of the charts.

@todd, THAT's the point of it all. And that's the most important thing. As long as you keep believing that the whole point of all this is having fun and sharing good music you will never loose focus on what's important and your content will show.

I'm really enjoying this site :) We only recently started publishing artist and tracks reviews (even though we've been podcasting for about a year) and the artists love it.

There's a lot of music out there (we focus exclusively on unreleased artists and still can't go over all the amazing music we receive!) and there will never be enough bloggers to cover all of the talent out there :)

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