English band The 1975 released their new official music video for the track "Girls" today and in the email, lead singer Matty had written a statement about it. I've shortened it a bit just so you sort of get the gist of it all.
“...The story of the band who suffer at the hands of a record label shortly after a delirious rise is a tale as old as time. So we kinda wanted to make a tongue in cheek video about it. Twinned with our love of 80's pop, its innocence, grandiosity and conceptual ideas in music videos - we wanted to make a video about a record label’s attempt at enforced conformity. We got our mate Adam down to a studio in Los Angeles at the start of our USA tour, got 4 models and made a video about us not wanting to make a video.”